Paid Advertising

Google Ads Management

End-to-end Google Ads management - Search, Performance Max, Shopping, and Display - with keyword strategy, bidding, ad copy, and negative-keyword hygiene built to lower CPA month over month.

Book a Free Strategy Call Back to Paid Advertising

What you get

Full account audit + rebuild plan in week 1
Search, Performance Max & Shopping campaigns built to your funnel
Conversion tracking via GA4 + GTM (with server-side where it matters)
Weekly optimization, negative-keyword hygiene, bid strategy tuning
Monthly report tied to revenue, CPA & ROAS - not clicks

What we don't do

Lock you into 12-month contracts
Hand off to a junior after week two
Vanity-metric reports with no revenue tie-back

Typical timeline

Audit + rebuild live in 10-14 days. First scale decision by day 30.

$5M+in ad spend managed across Canada and the USA

We manage paid campaigns for service businesses - restructuring accounts, tightening targeting, and connecting ads to landing pages and follow-up.
- Scalecro

Who it's for

Who This Service Is For

Contractors and trades that need consistent phone and form leads from high-intent search
Home service businesses that rely on same-week booked jobs
Renovation and remodeling companies chasing higher-ticket project inquiries
Local service brands competing against louder budgets in Google search
Service businesses expanding into new service areas or cities

Where it breaks

Common Problems We Help Fix

Ads getting clicks but very few real quote requests or phone calls
Google Ads spend going toward broad, low-intent keywords
No conversion tracking, so no one knows which campaigns produce jobs
Weekly cost-per-lead creeping up with no clear reason
Performance Max eating budget without visibility into what is working

Want to See What This Could Look Like for Your Business?

Book a free strategy call and we'll review where this service fits into your current marketing, lead tracking, and follow-up process.

Book a Free Strategy Call

How we help

How Scalecro Helps

We manage your Google Ads account end-to-end

Search, Performance Max, and Local Services campaigns tuned to your service area and offer.

We build proper conversion tracking

GA4, GTM, phone calls, and form submissions wired in so every lead is attributed correctly.

We set up negative keywords and audience signals

So you stop paying for tire-kickers, job seekers, and irrelevant searches.

We improve landing pages and offers

Working alongside landing-page and CRO work so more clicks turn into real leads.

We report on leads, calls, and cost per opportunity

Not vanity impressions - the numbers your business actually runs on.

Bigger picture

Part of a Complete Lead Generation System

This service works best when it is connected to the rest of your lead generation system: the campaign, the landing page, the CRM pipeline, the follow-up process, call tracking, reviews, and reporting. See how the pieces fit together.

Landing Page Design Conversion Tracking & Analytics Call Tracking CRM, Funnels & Automation

FAQ

Frequently Asked Questions

How does Google Ads help generate better leads for a service business?+

Google Ads reaches prospects at the exact moment they are searching for the service. Paired with strong tracking, a focused landing page, and fast follow-up, it becomes one of the most predictable lead sources for service businesses.

Can you track phone calls, not just form submissions?+

Yes. We set up call tracking with dynamic number insertion so calls are attributed to the right campaign, keyword, and landing page.

Do you work with businesses outside Canada?+

Yes. We work with service businesses across Canada and the United States.

How long before we see meaningful results?+

Most accounts stabilize in 3 to 6 weeks after tracking, negative keywords, and campaign structure are cleaned up. Complex accounts can take longer.

What happens after the strategy call?+

We review your account, tracking, and landing pages, then explain what we would change and how it connects to the rest of your lead-generation system.

Ready when you are

Ready for a system that turns ads into customers?

We’ll review your current marketing, show you where opportunities are being lost, and outline the highest-impact next step.

Book a Free Strategy Call →