Case Study · Epoxy Flooring / Contractor Marketing
Epoxy Floor Coating Lead Generation for a Contractor
A Montreal contractor built demand for epoxy coating services with clearer branding, targeted social campaigns, and better lead qualification.
The challenge
A strong service without a predictable acquisition system.
The business needed a sharper offer and a repeatable way to reach, qualify, and follow up with homeowners planning coating projects.
The goal was not simply to increase clicks. It was to build a clearer path from demand to qualified conversation and make the outcome visible.
The solution
Campaign, conversion, follow-up, and reporting working together.
- Developed offer-led creative for the target market
- Separated demand generation from lead qualification
- Improved the landing and inquiry experience
- Created clear performance reporting around qualified leads
The result
A system the team could see, manage, and scale.
The work created a more reliable flow of qualified opportunities and a much clearer connection between marketing activity and revenue.
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