The practical view
There is no single right price for Google Ads management. The right scope depends on spend, market complexity, campaign condition, tracking, creative needs, and how much senior time the account requires.
What to focus on
Common models include a flat monthly retainer, a percentage of ad spend, or a hybrid. Compare the actual work and ownership model, not only the headline fee.
The takeaway
Management is most valuable when it includes reliable conversion tracking, landing-page thinking, lead-quality feedback, and an optimization cadence tied to business outcomes.